Best-selling author Diana Gabaldon hadn’t even set foot in Scotland when she began the book that launched the popular Outlander series. But she’s made the country so attractive to readers — and to watchers of the Starz television program, which resumes with Season 5 on Sunday — that the Scottish government’s tourism agency gave her an honorary Thistle Award for generating a flood of visitors to the fens, glens, jagged mountains and soft jade landscapes she so alluringly describes. According to numbers from VisitScotland, Outlander has increased tourism by an average of 67 percent at the sites mentioned in the books or used in filming.

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Doune Castle, a medieval courtyard fortress built around 1400 by Robert Stewart, Duke of Albany, stands in for Castle Leoch in the “Outlander” TV series.